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Sales Strategy

This bespoke programme introduces the key elements of strategic sales, whilst identifying the differences between activity planning and key account planning, and why both elements are so important within the sales function. The programme finally concludes on the role of sales management.

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A bespoke training programme is researched, designed and delivered specifically for your needs.

We have a highly developed, sophisticated yet flexible approach for creating bespoke training solutions, which typically includes:

  • Step 1: Research & Familiarisation - Our training specialists work with you to research the key areas that will impact the programme design and agree project objectives
  • Step 2: Confirmation of Project Activity - Key areas of the project are confirmed in writing including all project steps, milestones, programme structure, supporting activity, timings and evaluation measures
  • Step 3: Preparation of Learning Content - Our project team prepare the programme in-line with the above steps. The content is highly specific to your organisation and the initiatives that are key to the success of your business
  • Step 4: Implementation of Training Programme - The programme is implemented in-line with the agreed rollout plan
  • Step 5: Project Evaluation - The project is evaluated throughout its implementation against key measures decided upon during Step 1

Below is an example of a programme we have designed for a client:

The Strategic Sales Process

  • Elements of strategic sales

Customer Understanding

  • Customer relationship matrix
  • Customer priorities
  • The customer journey
  • Customer profiling

The Total Proposition

  • Total proposition
  • Positioning
  • Differentiator matrix

Sales Strategy

  • Activity planning
  • Key account planning
  • Business buyer behaviour

Creating Value

  • Aspects of value
  • The value balance sheet
  • Value propositions

Key Skills

  • Sales competences
  • Key skills & behaviours

Skill Development

  • Getting to WOW
  • Getting to YES

Role of Sales Management

  • Aspects of sales management

This is an in-company programme with the following options. (Hover your mouse over the dotted items to find out more.)

Available Packages:

Duration:

Materials:

Support:

Dates & Location:

Delegates:

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Learning Methods:

Find out more with our handy Package Comparison table

Bespoke

Folder, workbook, handouts, pen and certificate of attendance

To suit you

Bespoke

Righttrack programmes are energetic, exciting and highly participative, which create an impact and motivate participants to learn and embrace change

We utilise a blend of learning methods: practice sessions, group workshops, scenario-driven learning, assignments, self managed learning, shared group learning, accelerated learning and structured group learning

Alternative Sales Training Programmes

Our sales training programmes are below:

Closing Skills 1 Day Details
Creating Sales - Masterclass 2 Days Details
Distribution Strategy & Key Account Management Bespoke Details
How to Win Tenders 3 Days Details
Introduction to Selling 1 Day Details
Managing Sales Modular Details
Negotiation Skills 2 Days Details
Sales Essentials 2 Days Details
Sales Management Modular Details
Sales Management - Masterclass 2 Days Details
Selling High Value in Retail Bespoke Details
Successful Tendering 1 Day Details
Telephone Sales Skills 2 Days Details
Alternatively, take a look at our redhotactive events Bespoke Details

Sales Consultancy

As well as an extensive range of sales training programmes, we also provide sales consultancy. Find out more about our sales consultancy service.

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Accreditations

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