Marketing Principles
This is a bespoke programme that covers many aspects including instilling a common marketing language, providing a universal understanding & platform for further marketing development.
- Approach
- Case Study
- Programme Options
- Download PDF
A bespoke training programme is researched, designed and delivered specifically for your needs.
We have a highly developed, sophisticated yet flexible approach for creating bespoke training solutions, which typically includes:
- Step 1: Research & Familiarisation - Our training specialists work with you to research the key areas that will impact the programme design and agree project objectives
- Step 2: Confirmation of Project Activity - Key areas of the project are confirmed in writing including all project steps, milestones, programme structure, supporting activity, timings and evaluation measures
- Step 3: Preparation of Learning Content - Our project team prepare the programme in-line with the above steps. The content is highly specific to your organisation and the initiatives that are key to the success of your business
- Step 4: Implementation of Training Programme - The programme is implemented in-line with the agreed rollout plan
- Step 5: Project Evaluation - The project is evaluated throughout its implementation against key measures decided upon during Step 1
Below is an example of a programme we have designed for a client:
Presentations
- Presentations from areas with the marketing department
Launch Exercise
- A highly interactive exercise to launch the programme
What is Marketing?
- Marketing fundamentals
- Marketing v selling
- Customer retention / relationship marketing
- Marketing orientations
- Impact of marketing on ROI
Marketing Orientation Exercise
- Questionnaire to identify marketing orientation & issues
The Marketing Mix
- Products
- Products v services
- The total proposition / flower of service
- The product life cycle / Boston Matrix
- Pricing
- Types of costs / break-even analysis
- Elasticity of demand / affects of discounts
- Customers
- Segmentation
- Adoption life cycle
- Segment choice
- CRM value chain
- Positioning, Branding & Communications
- Differentiation & positioning
- Branding options
- Brand equity
- Advertising & promotion
- Zain branding
SWOT Analysis
Marketing Objectives
- Ansoff matrix
- Product development options
Measures of Performance
- KPI’s
This is an in-company programme with the following options. (Hover your mouse over the dotted items to find out more.)
Available Packages:
Duration:
Materials:
Support:
Dates & Location:
Delegates:
Style:
Learning Methods:
Find out more with our handy Package Comparison table
Bespoke
Folder, workbook, handouts, pen and certificate of attendance
ResearchPre-programme research visit or telephone discussion | AdministrationPrinting and packaging of delegate materials and liaison with your chosen venue for programme arrangements. Additional administration options available | EvaluationPost-programme evaluation and a consultant's report providing feedback on the programme | Righttrack MembershipLifetime on-line post-programme support via our dedicated delegate website and access to the training consultant who will answer any questions relating to the programme
To suit you
Bespoke
Righttrack programmes are energetic, exciting and highly participative, which create an impact and motivate participants to learn and embrace change
We utilise a blend of learning methods: practice sessions, group workshops, scenario-driven learning, assignments, self managed learning, shared group learning, accelerated learning and structured group learning
Alternative Marketing Training Programmes
We have a wide range of marketing training programmes:
Contact us now
Join our e-newsletter
Brochures
Follow us on Twitter
Training Needs Analysis
Righttrack BlogJuly's Top 5 Training Programmes
2-Day Customer ServiceWhy Righttrack?...
Find out why our customers choose us
