home > training > marketing training > innovation, market research & new product development

Innovation, Market Research & New Product Development

This is a bespoke programme that covers many aspects including the link between innovation & business performance, the new product development process as well as understanding the concept of marketing research.

Click Here To Enquire About This Programme (click again to close)
To enquire about this programme, complete the form below, call us on +44 (0)1527 595955 or email enquiries@righttrackuk.com
Name* Your name is required.
Company* Your company is required.
Tel No
Email* Email is required.Invalid email format.
Subject
Comments

A bespoke training programme is researched, designed and delivered specifically for your needs.

We have a highly developed, sophisticated yet flexible approach for creating bespoke training solutions, which typically includes:

  • Step 1: Research & Familiarisation - Our training specialists work with you to research the key areas that will impact the programme design and agree project objectives
  • Step 2: Confirmation of Project Activity - Key areas of the project are confirmed in writing including all project steps, milestones, programme structure, supporting activity, timings and evaluation measures
  • Step 3: Preparation of Learning Content - Our project team prepare the programme in-line with the above steps. The content is highly specific to your organisation and the initiatives that are key to the success of your business
  • Step 4: Implementation of Training Programme - The programme is implemented in-line with the agreed rollout plan
  • Step 5: Project Evaluation - The project is evaluated throughout its implementation against key measures decided upon during Step 1

Below is an example of a programme we have designed for a client:

Innovation

  • Innovation & business performance
  • Innovation & new product development
  • Innovation within telecoms
  • Management & culture of innovation
  • Alliances & external networks
  • Market adoption

Estimating Demand

  • Defining the market
  • Forecasting demand

New Product Development

  • The NPD process
  • New product strategy
  • Strategic role of new products / types of new products
  • Idea generation / screening / concept development / value propositions / marketing strategy / business analysis / test marketing / commercialisation

Marketing Research

  • The marketing intelligence system
  • The research process
  • Primary & secondary data sources
  • Collecting & analysing data
  • Sampling & scaling techniques
  • Interpreting & presenting findings

This is an in-company programme with the following options. (Hover your mouse over the dotted items to find out more.)

Available Packages:

Duration:

Materials:

Support:

Dates & Location:

Delegates:

Style:



Learning Methods:

Find out more with our handy Package Comparison table

Bespoke

Folder, workbook, handouts, pen and certificate of attendance

To suit you

Bespoke

Righttrack programmes are energetic, exciting and highly participative, which create an impact and motivate participants to learn and embrace change

We utilise a blend of learning methods: practice sessions, group workshops, scenario-driven learning, assignments, self managed learning, shared group learning, accelerated learning and structured group learning

Alternative Marketing Training Programmes

We have a wide range of marketing training programmes:

Advertising & Promotion Bespoke Details
Behaviours of a Highly Dynamic Marketing Team Bespoke Details
Customer Relationship Management Bespoke Details
Digital Marketing Bespoke Details
Marketing Principles Bespoke Details
Strategic Marketing Bespoke Details
Alternatively, take a look at our redhotactive events Bespoke Details

Accreditations...

Accreditations

Find out more...