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Digital Marketing

This is a bespoke programme that covers many aspects including creating digital marketing plans, understanding the principles of website design & usability as well as gaining a full range of digital marketing tools.

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A bespoke training programme is researched, designed and delivered specifically for your needs.

We have a highly developed, sophisticated yet flexible approach for creating bespoke training solutions, which typically includes:

  • Step 1: Research & Familiarisation - Our training specialists work with you to research the key areas that will impact the programme design and agree project objectives
  • Step 2: Confirmation of Project Activity - Key areas of the project are confirmed in writing including all project steps, milestones, programme structure, supporting activity, timings and evaluation measures
  • Step 3: Preparation of Learning Content - Our project team prepare the programme in-line with the above steps. The content is highly specific to your organisation and the initiatives that are key to the success of your business
  • Step 4: Implementation of Training Programme - The programme is implemented in-line with the agreed rollout plan
  • Step 5: Project Evaluation - The project is evaluated throughout its implementation against key measures decided upon during Step 1

Below is an example of a programme we have designed for a client:

Setting the Scene

  • What is digital marketing?
  • Differences and similarities between digital marketing and traditional marketing communications
  • The importance of integrating online and offline
  • Some key terms and definitions

Planning and Strategy

  • The strategic role of digital marketing
  • The digital marketing planning process
  • What goes into a digital marketing plan?

Website Design and Usability

  • Principles of effective website design
  • Site usability and accessibility
  • Engagement, persuasion and copywriting

Creative Considerations

  • What can disrupt the user experience – browsers & firewalls
  • How is writing for the web different to offline?

The Digital Marketing Toolkit

  • Online Advertising
  • Search Engine Optimisation
  • Pay Per Click Marketing
  • Affiliate Marketing
  • Email Marketing
  • Viral Marketing
  • Online PR including Social Networks, Widgets, Blogs and Feeds
  • Mobile
  • Other tools – Gaming, Blogging, Podcasting

Tracking and Measurement

  • The importance of tracking
  • What can you measure and how do you measure
  • What does ‘good’ look like - key metrics
  • Using the data to improve digital marketing

Integrating your Marketing Communications

  • Why integration is essential
  • Integrating online and offline activity

This is an in-company programme with the following options. (Hover your mouse over the dotted items to find out more.)

Available Packages:

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Find out more with our handy Package Comparison table

Bespoke

Folder, workbook, handouts, pen and certificate of attendance

To suit you

Bespoke

Righttrack programmes are energetic, exciting and highly participative, which create an impact and motivate participants to learn and embrace change

We utilise a blend of learning methods: practice sessions, group workshops, scenario-driven learning, assignments, self managed learning, shared group learning, accelerated learning and structured group learning

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