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Advertising & Promotion

This is a bespoke programme that covers many aspects including the role of communications, key influencers on communications, the promotional mix as well as a toolkit to measure and evaluate campaign effectiveness.

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A bespoke training programme is researched, designed and delivered specifically for your needs.

We have a highly developed, sophisticated yet flexible approach for creating bespoke training solutions, which typically includes:

  • Step 1: Research & Familiarisation - Our training specialists work with you to research the key areas that will impact the programme design and agree project objectives
  • Step 2: Confirmation of Project Activity - Key areas of the project are confirmed in writing including all project steps, milestones, programme structure, supporting activity, timings and evaluation measures
  • Step 3: Preparation of Learning Content - Our project team prepare the programme in-line with the above steps. The content is highly specific to your organisation and the initiatives that are key to the success of your business
  • Step 4: Implementation of Training Programme - The programme is implemented in-line with the agreed rollout plan
  • Step 5: Project Evaluation - The project is evaluated throughout its implementation against key measures decided upon during Step 1

Below is an example of a programme we have designed for a client:

Introduction

  • The role of advertising & promotion within marketing

The Role of Communications in Marketing

  • The theory of communications
  • Utilising communications in a marketing context

What Influences Communications?

  • Mission & Vision
  • Brand values
  • Key messages & positioning

The Mechanics of Advertising & Promotion

  • The Advertising & Promotional Mix
  • Advertising
    • PR
    • Sales Promotion
    • Direct Marketing
    • Digital Marketing
    • Personal Selling
    • Sponsorship
  • Practical application of advertising & promotion – case studies

Campaign Management

  • A framework for developing campaigns
  • Interactive exercise to plan, develop & launch a campaign

The Use of Agencies

  • Working with agencies
  • Writing briefs for agencies

Key Metrics in Advertising & Promotion

  • The key metrics to evaluate success
  • Using metrics to improve campaign effectiveness

This is an in-company programme with the following options. (Hover your mouse over the dotted items to find out more.)

Available Packages:

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Bespoke

Folder, workbook, handouts, pen and certificate of attendance

To suit you

Bespoke

Righttrack programmes are energetic, exciting and highly participative, which create an impact and motivate participants to learn and embrace change

We utilise a blend of learning methods: practice sessions, group workshops, scenario-driven learning, assignments, self managed learning, shared group learning, accelerated learning and structured group learning

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