Everything Else
Righttrack Consultancy has bespoke options in a wide range of subject areas to support your development needs and ensure individuals and teams are:
Highly Skilled
Confident
Inspired
Marketing Training
Righttrack programmes reflect the specialist nature of this area of development and can be designed to be at exactly the right level and content. We carefully consider the marketing role of the individuals, the client’s products and services, as well as the client brand, vision and marketing strategy. Content is dynamic, focused and up to date.
Marketing Training programmes cover:
Behaviours of Highly Dynamics Marketing Teams
Marketing Principles
Strategic Marketing
Innovation, Market Research & Product Development
Customer Relationship Management (CRM)
Advertising & Promotion
Digital Marketing
Programmes for Behaviours of Marketing Teams can be designed for new teams, for those wishing to improve team work, for those being tasked with increased targets or those needing to improve working relationships. Programmes also use creative team building activities; held indoors or outside.
The building blocks include:
Team structures and types
Belbin Team Roles
Team behaviour and style
Communication skills
Influencing as a team
Creative thinking
Team problem solving
Contact Righttrack to discuss your specific requirements
The content for Marketing Principles can be aimed at those with no formal learning in marketing, or those wishing to refresh or up date their knowledge in marketing principles. Programmes take into account the client marketing function, products and services as well as branding
The building blocks include:
What is marketing / marketing fundamentals
The impact of marketing on ROI
The marketing mix
Differentiation and positioning
Branding
Advertising and promotion
SWOT Analysis
Measures of performance – KPI's
Contact Righttrack to discuss your specific requirements
The content for Strategic Marketing can be aimed at those with no formal learning in marketing, or those wishing to refresh or up date their knowledge in strategic marketing. Programmes take into account the client marketing function, products and services as well as branding.
The building blocks include:
The strategic marketing process
Strategic marketing objectives and vision
Strategic analysis
Defining marketing strategy
Strategy measures
Organisational implications
Communicating marketing strategy
Contact Righttrack to discuss your specific requirements
Programmes which centre on Innovation, Market Research and Product Development are highly practical and client focussed. The content can be designed for those with no formal learning, or those wishing to refresh their knowledge in the subject. Programmes take into account the client marketing function, products and services as well as branding.
The building blocks include:
Innovation and business performance
Management and culture of innovation
Alliances and external networks
Estimating demand in the market
New product development / strategy
The NPD process
Marketing research
Contact Righttrack to discuss your specific requirements
Customer Relationship Management (CRM) programmes are a mix of learning input and workshop style, with a strong focus on the client situation. The content can be designed for those with no formal learning, or those wishing to refresh their knowledge in the subjects. Programmes take into account the client marketing function, products and services, existing customer data and processes and client business objectives.
The building blocks include:
The case for CRM – strategy, goals, profitability
Customer analysis and insight – B2C / B2B insight
Database development
External networking / internal networking
The customer experience
Customer acquisition
Customer retention and development
CRM SWOT analysis
Contact Righttrack to discuss your specific requirements
Programmes for Advertising and Promotion are a mix of learning input and workshop style, with a strong focus on the client situation. The content can be designed for those with no formal learning, or those wishing to refresh or update their knowledge in the subject.
The building blocks include:
The role of advertising and promotion within marketing
Communication within marketing
What influences communication – vision, mission, brand, positioning
The mechanics of advertising and promotion
Campaign management
The use of agencies
Key metrics in advertising and promotion
Creative thinking
Contact Righttrack to discuss your specific requirements
Digital marketing programmes are a mix of learning input and workshop style, with a strong focus on the client situation. The content can be designed for those with no formal learning in digital marketing, or those wishing to refresh or update their knowledge in the subject. Programmes take into account the client's existing digital marketing activity, products and services, and existing marketing processes and mix.
The building blocks include:
What is digital marketing?
The strategic role of digital marketing
Website design and usability
Creative considerations – what can disrupt the user experience
The digital marketing toolkit
Tracking and measurement
Integrating your marketing communications
Contact Righttrack to discuss your specific requirements