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selling high value in retail



related programmes: selling skills for professionals | sales essentials

Selling High Value in Retails

Sales Training from Righttrack This two day selling high value in retail training programme is a highly specialised programme focusing on developing the skills necessary to sell in a high end luxury retail environment.

Programme Content

This programme can also be customised to your company so get in touch and we will provide you with a specific programme just for you.

Day 1

The Brand and the Target Market

  • Brand USPs and the target market
  • Identifying customer buying types based on personal behavioural types

Buyer Psychology

  • Why people buy; exploring customer needs, wants & desires
  • Recognising overt and hidden buying signals

Behavioural and Communication Skills in Sales

  • Asking the right questions
  • Using NLP principles to communicate effectively
  • Using and reading body language
  • Creating desire with customers - the Stella principles

Day 2

Practical Application of Day One Learning

  • Identifying typical sales scenarios
  • Planning for each type of sales activity
  • Role-play and review

Closing the Sale

  • Selecting the appropriate closing technique
  • Closing with confidence
  • Reinforcing the customer's decision

Objections & Obstacles

  • Being prepared to deal with every anticipated objection
  • Using assertive techniques to respond to objectives
  • Practical sessions and review