 a little bit of magic |
bringing a touch of magic to trainingPress Release – For Immediate Release 1 st October 2007 Bringing a touch of magic to training Learning and development companies conventionally go with traditional images to represent themselves and their services. A variety of research papers have stated that it’s widely recognised by learning and development specialists that branding is important within the industry, however branding is poorly conducted, adds no or very little value and lacks originality in the L & D sector. Learning and development can often be an area where employees lack enthusiasm, as they perceive training to be boring and a waste of time. That is why it is important to use vibrant, intriguing visuals and marketing methods to try to change peoples’ perceptions and help them reach their full potential. The main aim behind branding is to build a perception that puts training in a positive light. If this is achieved it will get delegates thinking positively and be open minded about training, which should in turn increase enthusiasm for personal development. In recent years some training companies have realised the importance of building a brand and have typically done this by staying completely away from the traditional images of a training consultancy. Righttrack Consultancy, who are learning and development specialists with over 20 years’ experience, have done just that. To push the boundaries of their current corporate identity, Righttrack commissioned a visual that represented their values while clearly showing the journey of a delegate on a development programme. The designer, Ken Davidson, said he found it a refreshing way to look at building a brand because the main objective behind the idea was to get people talking about what they saw, instead of a hard sell campaign. Righttrack are thrilled with the visual and plan to use it as the heart of their awareness building campaign. Kasmin Cooney, Managing Director of Righttrack said, “The visual is everything we wanted. A lot of thought and effort went into it and we feel that it accurately reflects what Righttrack stand for. We wanted the visual to be appealing to all and we feel we have achieved this. Although the image has specific meanings to us, it is an image that will conjure different thoughts and feelings from different people. Ultimately this is what we wanted to achieve, to get people thinking about learning and development.” The training industry need to realise that they can no longer market themselves using sub-standard methods and efforts. Effective communication, innovation and engagement is the key for buy-in to learning and development. To view the Righttrack visual and to find out more, click on the link: -End- |
