 a little bit of magic |
blogging....stand up and be countedThe full press reales is below: Press Release – For Immediate Release 5 th February 2007 Blogging…………..stand up and be counted Are Training and HR ready to get blogging? Since 1996 personal and corporate blogging has became a worldwide phenomenon and is certainly here to stay. From what started out as a hobby for computer and web geeks, just over ten years later 80 million people worldwide are either creators or responders to blogs. Today many companies from across all market sectors see blogs as an essential part of their internal and external communication strategy. But look on Google and no learning and development organisations come up as bloggers. Is it time for training and HR to take it seriously? Righttrack Consultancy with 19 years experience in the industry, believes that blogs are a vital communication and learning resource ready to be exploited. Readers see organisations that blog as more human with a sense of personality, passion and realism. Blogging builds communities through the interaction of the readers and bloggers; and the improved communication can help to break down organisational silos. It is ideal in training and HR as, through the blog, individuals are able to interact and share their learning experiences. Righttrack also believes that blogging has a great future as a learning and development support tool. It can be used to illustrate how employees implement their training into their roles. Management can observe the impact of training and how people are utilising the learning by reading the blog and the posts. Righttrack’s own blog has an innovative and creative twist compared with the standard design of many others. Instead of publishing training tips, Righttrack weaves its learning messages in the context of a Soap. This is the first training blog of its kind and is already turning it into a “must read”. The drivers for Righttrack to use this unconventional approach is to make learning more enjoyable and to demonstrate that learning is a part of our day-to-day lives, both in and out of work. Righttrack’s Managing Director, Kasmin Cooney says, “We really want to provide a useful training tool that stands out from the crowd. The soap approach allows us to weave learning messages around the intrigue of the day-to-day lives of four young, house sharing professionals. We have given the readers the interactive facility to make comments, suggestions and share ideas and are keen to encourage this as the blog builds momentum.” Righttrack uses the soap theme to maximise visits and in turn to build a substantial learning community. The reason for this is that today’s popular culture sees a majority of people in Britain hooked on soaps. Righttrack expect people to start talking about its soap characters, George, Carla, Carlton and Finley and their learning experiences, thus creating a debate about training issues. The Righttrack marketing team conducted significant research before creating their blog and the results indicate that the most successful blogs have a number of key characteristics in common. These are that the new blogger should:
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