
iMA
iMA is a universal language designed to help people communicate more effectively and build rapport in seconds.
iMA stands for Identify, Modify, Adapt: the principles used to enhance communication, teamwork and interaction between people with different behavioural characteristics.

Using a straightforward 10-question online questionnaire, participants receive instantaneous feedback on their natural behavioural preferences and their predominant iMA style (High Blue, High Red, High Green or High Yellow).
Over 50,000 people worldwide know their iMA style and use that knowledge to improve their effectiveness whenever they interact with others.
Righttrack utilises iMA to deliver workshops and programmes that make dramatic improvements in personal effectiveness, management, leadership, team working, sales and customer service.
Find out more about iMA by clicking on the links below:
- How we Communicate with Each Other
- Learning to Understand and Speak iMA
- iMA Workshops
- Testimonials
- Try the iMA Questionnaire


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