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managing sales



Managing Sales

ILM Programmes from RighttrackThe Righttrack Managing Sales Programme is aimed at both Sales Executives and Managers. It progressively provides an understanding of the key knowledge and skills required to be successful in today's sales market.

Programme Outline

Module 1 – Managing the Business

    This Module provides an in-depth introduction to the planning and organisation of sales territory activities:

  • Setting personal and business goals
  • Identifying opportunities in a sales territory
  • Producing an account development plan
  • Managing time effectively

Module 2 – Identifying & Creating Value

    In this Module we focus on the sales proposition to the market:

  • Understanding the full sales proposition in relation to its competitors
  • Creating value from the proposition and communicating it to customers
  • Communicating with customers:
    • Identifying opportunity
    • Presenting credentials
    • Fact finding
    • Clarifying and agreeing customer’s requirements

Module 3 – Selling the Value

    This Module focuses on personal communication and influencing skills:

  • Personal influence in selling
  • Push-pull styles
  • Understanding behaviour – transactional analysis
  • Using and reading body language

Module 4 – Winning the Business

    This Module focuses the final stages of managing sales and covers:

  • Dealing with obstacles and objections during the sales process
  • The negotiation to win the sale
  • Closing orders
  • Putting the programme into action



    The Managing Sales Programme consists of 61 learning hours assisted by our ILM approved trainers

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