Jim Eastwood and Natasha Scribbins were given the opportunity to be project leaders this week and neither stood out as candidates likely to win the Apprentice. The task was to create a new magazine given away free to consumers and paid for purely by advertising. Team Venture, led by Jim, went for the over 60’s market whilst Natasha took team Logic into the world of soft-porn with a “Lad’s mag”. Getting the strategy right is a [...]
BBC Apprentice 2011, Episode 5 Review: Leadership Training
June 2, 2011 By Leave a Comment
Episode 5 of the Apprentice illustrated again what was highlighted in the previous episode – that failure to set the right strategic direction for the team is almost guaranteed to get the losing project leader fired. The teams were tasked with launching a new pet food product, complete with packaging, poster and 30-second television advert. Vincent Disneur led team Logic to another loss and was one of two candidates fired this week along with Ellie [...]