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A couple of weeks ago I wrote a blog regarding the use of e-learning based product knowledge within face to face selling situations. I made specific reference to the use of technology whilst selling products within a showroom or branch environment. I thought it might be useful to explore how skills and the use of innovative e-learning can be combined to enhance the customer purchasing experience and encourage more sales. I have structured the information [...]
Using the phone can be a very effective way to generate qualified sales leads. However it is important to consider the impact that untrained sales people can have on your brand, when calling companies canvassing for business. A good example of this comes from Righttrack’s own recent experience. We got a call from “Raymond” (I won’t mention his last name or the company he works for as I don’t know the full background). Suffice it to [...]
Last week I attended the Learning Technologies exhibition at Olympia and I was delighted to see a range of companies providing off the shelf and bespoke e-learning for use on computers, iPads and mobiles. Many of the examples being exhibited were for development of those in sales roles. In this field, there appears to be a leaning towards multiple purpose e-learning, to educate both the sales representative, to boost sales skills when selling face to [...]