Social media has extended into the realm of marketing from a very early stage. The ability to provide targeted campaigns to a demographic increasingly turned off by regular forms of advertising has now developed to be a key tool for business, especially for multi-nationals where global coverage is hugely beneficial. Yet when it comes to communicating corporate social responsibility (CSR) or environmental/sustainability policies then it appears to be a tool left firmly in the box. [...]
Change starts at home
March 2, 2011 By Leave a Comment
There are numerous challenges facing the country and indeed the world currently concerning environmental and sustainability issues. You may or not be aware of the air quality issue in London where the EU may take the UK to court for not meeting targets set for 2006. Or the systemic fraud within the EU carbon trading system that has led to its recent and extended suspension due to financial security fears. Not to mention the human [...]
Environmental training on your doorstep
February 11, 2011 By Leave a Comment
Housing associations throughout England and Wales are under increasing pressure for their services. With councils cutting funding for support services for vulnerable people, housing associations, charities and community groups fear there may well be a huge short fall in vital services for groups like the elderly, homeless and disabled. According to a survey conducted by the National Housing Federation, of 130 providers 73% have been warned to expect “disproportionate” funding cuts. Alongside these financially difficult [...]