Kuwait Fund for Arab Economic Development
State of Kuwait’s agency for the provision and administration of financial and technical assistance to developing countries

Client requirement

On behalf of the Kuwaiti Government, Kuwait Fund for Arab Economic Development operate a graduate development scheme developing over 60 architectural, bio medical and engineering graduates each year in preparation for working placements overseas. Graduates are then sent to all corners of the globe to gain 6 months of work experience, before being placed with high profile Kuwaiti organisations.

The development plan covers a broad range of business and interpersonal skills and part of the plan is a strong focus on Leading Teams and Team Building development.

Solution

Righttrack has designed and implemented various parts of the overall development plan over the last four years including many of the team related subject areas. Each of the programmes is prepared specially for this young audience most of whom have very little experience of the workplace. The programme design is appropriate to the Kuwaiti culture and mindful of the different cultures the delegates will encounter in other countries.

The programme content is highly participative, fast paced, delegate centred and inspirational.

Result

Delegates like the participative and fun elements of the training and the opportunity to interact with other participants. We frequently get feedback from delegates via the Righttrack Delegate Membership updating us on their progress long after their programme has concluded. After five years Righttrack continue to implement programmes for this high profile and much valued client.

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Client requirement

The client required an increase in the effectiveness of the sales team; development of the sales managers was seen as pivotal in achieving this. Although equipped with excellent sales skills, managers lacked formal development in specific sales management skills. Training was sought to improve performance management, team motivation, attrition and team work.

Solution

A bespoke programme was prepared against the client management competency framework and implemented as three modules: The Role of the Sales Manager; Increasing Results through Effective Performance Management; and Leading Others. Each module was linked with a practical work based assignment designed to aid the transfer of learning from the training room to the workplace.

Result

Results were measured on the outcomes of the assignments which were evaluated against improvements in organisational key performance indicators as well as by assessment against management competencies. Results showed that sales managers were more in tune with company strategies, increasing the achievement of sales targets and evaluating performance throughout.

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Client requirement

Edara Group is the strategic partner of Righttrack for the Middle East. They needed to commission a Train the Trainer programme to develop training skills in a mixed experience delegate group.

The requirement was to develop trainer skills in line with modern training techniques and highly participative styles of development. Many of the delegates had extensive experience of lecturing in universities; others had no experience at all in designing or presenting development interventions.

Solution

Righttrack designed and implemented a comprehensive Train the Trainer programme bespoke to this group of delegates. The aim was to develop skills in designing, preparing and delivering development programmes to small and medium sized groups. The progamme took into consideration the mix of experience and was highly practical and delegate focussed. Role-play was prominent with ample one to one constructive feedback from the trainer.

Result

The programme resulted in a large proportion of the delegate group extending their training activity beyond lecturing-style learning. Those who had less experience have used the techniques within their roles and aim to extend their learning on the subject to ensure they are fully capable in designing and implementing training interventions.

Two of the experienced trainers went on to be approved by the Institute of Leadership & Management.

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Client requirement

Zain, an international telecommunications company, wanted to develop technical marketing skills and knowledge for 40 employees from 7 divisions within the marketing department.

The objective was to design and deliver an effective programme specific to the needs of individual staff members, the marketing divisions and Zain as an organisation, using very latest, world-class marketing techniques and knowledge. Content of all modules needed to be based on Zain’s behavioural and technical competency frameworks.

Solution

A 360 degree questionnaire was used to assess skills and behaviour levels against the competencies. The results influenced content for the Marketing School which consisted of modules:
Behaviours of a Highly Dynamic Marketing Team
Marketing Principles
Strategic Marketing
Customer Relationship Management
Customer Relationship Management
Digital Marketing
Innovation, Market Research & Product Development
Advertising & Promotion
Strategic Sales Skills

Following attendance at each module delegate’s implemented work based assignments evaluated by line managers. Coaching and on-going support was provided to ensure maximum learning.

Result

Through the project delegates gained an understanding of key marketing strengths & weaknesses; how improvements could be made to cross functional working; and ways in which the learning could be transferred to specific activities including marketing research, new product development and communication strategy.

Final evaluations were taken at the end of the twelve month project. This post project evaluation showed an increase in knowledge and understanding of the subjects of between 55 – 75% above pre-project results.

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